Video Game Product Placement

Advertisers are increasingly looking towards video games for product placement and Mini is the latest company to jump on-board.

You need to figure out that Sony Ericsson cell phone in Splinter Cell.

Or gobble down cans of Red Bull to power up in Worms 3D.

As the younger generation tunes out of TV and turns on their video games, desperate advertisers are looking to bring their messages to the virtual world.

Now the BMW-owned car company Mini is jumping into the craze. They've an ad campaign for their new special edition models and they're looking at every outlet.

One of them being virtual billboards in online games that will run until the end of November.

The big question is, will online gamers flock to Mini dealerships because an ad in a game? I think some of them would be more likely to grab a virtual Mini to cruise around Second Life with....