Possibly some rather twisted viral marketing from Sega or it could be something weirder. Regardless, YouTube has an Al Jazeera-esque video showing a Sega "developer" being tortured for information about their big April release, which has been kept heavily under wraps.
The video shows the poor sap duct-taped to a chair with a bunny mask covering his face. Torture techniques to extract info include leg waxing, chopping off one of the bunny ears (an ode to Reservoir Dogs?) and finally, blaring James Blunt's You're Beautiful.
Oh, by the way, I can not be held responsible for any harm that may come to readers who click the above link due to the last torture method. You've been warned.
So what's the secret this guy is hiding? Sega's been dropping hints that something big is coming in April for some time. Many rumors have flown around the internet, but right now almost all the game blogs are fixated on a Nintendo Wii remake of the Sega Saturn cult classic NiGHTS Into Dreams.
For the truth, of course, we'll have just have to wait until April. Though, it could turn out on Sunday that this is all an elaborate prank (April Fools!)